Growth Mindset, Changing your Path, Rising to the Next Level

Brian Alexander

Brian Alexander, owner of Illumine Fitness & Nutrition and business coach for Two Brain Business.

Brian is a very thoughtful leader and business owner. He began his formal career path in sales for CDW, working his way up to a top sales position before realizing his heart was elsewhere: transforming the lives of others by utilizing fitness to demonstrate the power of daily habits and discipline to all areas of life.

In this episode Brian shares his story, how he lost a $200,000 loan from his parents, his time spent as a bouncer at clubs, the rise at CDW, and then going for it to build CrossFit Illumine.

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What to Listen to Next

82 - Healthier Knees; w/ Dr. Dan Pope, DPT

Dan Pope, DPT, is one of the most humble guys I've met. He is incredibly sharp and can olympic lift, carry atlas stones, and perform gymnastic movements with the best of them.

He practices physical therapy out of Boston, MA, at Champion PT and Performance and owner of Fitness Pain Free.

If you want to learn more about knees from Dan, he has a training program and educational course I recommend here.

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80 - Rowing at the Beijing Olympics for South Africa; w/ Rika Geyser

Rika is an incredible athlete born and raised in South Africa. She grew up running hurdles, barefoot, before moving to Kansas to run hurdles in college.

Her dream as a child was to run hurdles in the olympics for her country.

After several back to back injuries, likely resulting from having to run in shoes on a track (vs barefoot on grass in South Africa), she made the transition to rowing. The story of how that transition occurred is incredible.

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